| Services | Language Training Translation Localisation Subtitling Interpreting Cultural Adaptation & Awareness Multilingual printing needs Copywriting Proofreading Typesetting Sign Language & Braille Audio Transcriptions Voice Over Artists Telemarketing Campaigns        Corporate Language Solutions. | Contact | HomePage | Localisation                                                                                                   | More | Localisation is the process not only of translating text but making sure that the language and references used are relevant to your target market. Localisation is used for websites, marketing material, brand recognition, software and instruction manuals – these texts may be the first point of contact with your target market and you wouldn’t want to be misunderstood! Many businesses, even global companies, have been fooled into thinking that just because someone speaks a language, it means he or she is a good translator. Did you know » The original Chinese translation of a leading brand of cola was ‘Bite the Wax Tadpole’. » Not many Spaniards bought the Nova (“No va” in Spanish means “Won’t go”).